Recently, an online shopping app owned by China company called Temu takes US e-commerce by storm, taking the top place on both Google Play Store and Apple App Store for months.
But how does Temu penetrate the US consumer market?
And what contributed to the success of Temu?
Now, let’s learn more about Temu users, statistics, facts, company overviews, and competitors.
Here’s a breakdown of what we’ll cover:
- Most Interesting Temu Numbers
- What is Temu?
- How Temu Works?
- What Does Temu Sell?
- Temu Users
- Temu Statistics
- Temu Facts
- Temu Future Plan
- Temu’s Company Overviews
- Temu Competitors
- Temu FAQ
Most Interesting Temu Numbers
- Temu’s largest market is the United States, accounting for 97% of the total app installed worldwide.
- Temu now has over 60,000 daily active transaction users.
- Temu is the no.1 free app on both Google Play Store and Apple App Store in the US across shopping and all categories as of 11th January 2023.
- Temu has over 5 million app installs total in the United States.
- Temu has reached 10.8 million sales in the United States since its launch at the end of August 2022.
- Temu has an average daily GMV (Gross Merchandise Volume) of over $1.5 million.
- Temu has a 10% 30-day repurchase rate.
- Temu has a low per-customer transaction amount of $25, compared to Shein at $75 in the 2nd quarter of 2022.
- Temu is currently losing an average of $30 per order due to large-scale discount offerings and free shipping.
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What is Temu?
Temu is a shopping app launched by the parent company of Pinduoduo, an e-commerce giant in China, with the majority of the users from the United States.
How Temu Works?
Temu is able to offer a wide range of heavily discounted consumer goods thanks to the well-established supply chain that its parent company Pinduoduo has built over the last seven years in China.
The low price is made possible by sourcing the products from manufacturers to reduce intermediary costs and bring them directly to customers.
In Temu, users can join group deals with other users to secure big discounts on premium goods like iPhones, luxury skincare products, and more, which is as per their slogan: “Team Up, Price Down.”
It also allows users to earn credits through spin-the-wheel games and by referring friends and family members to join.
What Does Temu Sell?
Temu sells a wide range of products including fashion items like clothes and running shoes, electronic gadgets and accessories like keyboards and wireless Lenovo earbuds, household products like air fryers, hardware tools, toys, and much more.
In other words, Temu sells almost everything that consumers need.
Temu Users
Here are the stats of Temu users.
1. Temu’s largest market is the United States, accounting for 97% of the total app installed worldwide.
Source: Techcrunch, November 2022
2. Temu now has over 60,000 daily active transaction users.
Source: PingWest, 28th October 2022
3. Among Temu’s new user acquisition channels, Instagram accounts for 30%, Facebook accounts for 30%, Google accounts for about 20%, and the remaining channels such as Tiktok, Youtube, and website networks account for about 15%.
Source: 36kr, 27th October 2022
Temu Statistics
Here are some of the statistics of Temu.
4. Temu hit the no.1 shopping app in the US App Store in September 2022, shortly after its official launch.
Source: Techcrunch, November 2022
5. Temu is the no.1 free app on both Google Play Store and Apple App Store in the US across shopping and all categories as of 11th January 2023.
Source: Sensor Tower, 11th January 2023
6. Temu is the most downloaded free app on both the Google Play Store and Apple App for much of the past two months.
Source: InvestInChina, January 2023
7. Temu has more than 1 million installs in Google Play Store.
Source: Google Play Store, January 2023
8. Temu has over 5 million app installs total in the United States.
Source: Techcrunch, November 2022
9. Temu has reached 10.8 million sales in the United States since its launch at the end of August 2022.
Source: InvestInChina, January 2023
10. Temu’s sales in November 2022 were about four times its sales in the previous month.
Source: InvestInChina, January 2023
11. Temu has an average daily GMV (Gross Merchandise Volume) of over $1.5 million.
Source: 36kr, 27th October 2022
12. Temu has a 10% 30-day repurchase rate.
Source: PingWest, 28th October 2022
13. Temu has a low per-customer transaction amount of $25, compared to Shein at $75 in the 2nd quarter of 2022.
Source: PingWest, 28th October 2022
14. Temu is currently losing an average of $30 per order due to large-scale discount offerings and free shipping.
Source: PingWest, 28th October 2022
Temu Facts
Here are some of the facts about Temu.
15. Temu is pronounced as “tee-moo”.
16. Temu was launched on the 25th of August 2022.
Source: AppBrain, 2022
17. Temu has over 100 categories of goods including fashion, skincare, jewelry, health, and home supplies.
Source: Jing Daily, 21st October 2022
18. Temu has a 4.5 rating out of 5 based on 33.4k reviews in the Apple App Store.
Source: Apple App Store, 11th January 2023
19. Temu has a 4.7 rating out of 5 based on 39.74k reviews in the Google Play Store.
Source: Google Play Store, 11th January 2023
20. Temu.com got C in BBB Rating & Accreditation with a 1.47 rating out of 5 from an average of 34 customer reviews as of 11th January 2023.
Source: BBC, 11th January 2023
21. Temu.com received a total of 48 complaints on BBC which are all resolved as of 11th January 2023.
Source: BBC, 11th January 2023
Temu Future Plan
Here’s the future plan of Temu.
22. Temu’s marketing budget for the year 2023 may exceed 7 billion, but the exact amount will depend on market conditions.
Source: 36kr, 27th October 2022
Temu’s Company Overview
Owner: PDD Holdings (parent company of Pinduoduo)
Sister Company: Pinduoduo
CEO: Lei Chen
Employees: ~10,000
Total Cash: $17+ billion
Merchant Base: 11+ million
Annual Orders: 61 billion
Nasdaq: PDD
Website: https://www.temu.com/
Address: 31 Saint James Ave Ste 355, Boston, MA 02116-4101
Temu Competitors
Here are some of the competitors of Temu:
- Shein
- Wish
- Amazon
- Aliexpress
- Walmart
- Shop app
- OfferUp
- Target
- eBay
- Etsy
Temu FAQ
1. Is Temu legit?
Yes. Temu is a legit e-commerce platform.
2. Temu is from which country?
Temu is based in Boston but owned by a company in China.
Conclusion
Temu is one of the latest contestants in the e-commerce marketplace and is doing very well so far.
The question is, will it successfully win US consumers in the long run?
Also, what are the future plans of Temu?
Well, only time will tell.
Rest assured, we will update the Temu statistics, users, and facts from time to time to keep track of it.
Source:
- Sensor Tower [1], [2], [3], [4]
- Google Play Store
- Apple App Store
- InvestInChina
- 36kr
- PingWest
- AppBrain
- Jing Daily
- BBB
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