42 LINE Statistics, Users, Facts & Usage Stats in 2023

LINE Statistics, Users, Facts & Usage Stats in 2023 [Latest]

LINE is a Japan-based instant mobile messenger app created in response to the Great East Japan Earthquake (also known as the Tōhoku earthquake) that happened in 2011.

LINE was originally designed for NHN company employees as an emergency internet-based method of communication solution that did not have to rely on the damaged telecommunications infrastructure.

LINE launched its messaging app in June 2011 and since then has grown into a diverse, global ecosystem that includes AI technology, Fintech and more

Despite the strong competition for mobile messaging apps in Asia, LINE dominates the instant mobile messaging market in Japan, Taiwan, Thailand, and Indonesia.

Now, let’s learn more about LINE statistics, users, and facts in 2023.

Here’s a breakdown of what we’ll cover:

Most Interesting LINE Numbers

  • LINE has more than 182 million monthly active users worldwide.
  • LINE had 167 million users in its four key markets which are Japan, Taiwan, Thailand, and Indonesia, with 51.5% of users from Japan.
  • 69.9% of Japan’s population aged between 16 to 64 use LINE.
  • There were 3.15 million LINE users in the US.
  • LINE has more than 13.38 million official accounts.
  • Almost 3 million posts are published daily in LINE app with 7 billion views.
  • There were 21 million stories created per day in LINE app with 170 million views.
  • An average of 433 million stickers are sent over LINE every day.
  • More than 8.55 million sticker sets have been sold globally as of March 2020.
  • LINE users in Japan spend an average of 8.9 hours per month on the app.

What is LINE

What is LINE

LINE is a messaging app offering free voice, video, and chat communication between users across different carriers and national borders.

The users can send each other stickers as a visual language, which is one of the key revenue drivers for LINE.

LINE is popular among users in Japan, Taiwan, Thailand, and Indonesia. It also has users in 230 countries.

LINE Users

Here are the stats about LINE users.

1. LINE has more than 182 million monthly active users worldwide.

Source: LINE Corporation, January 2023

2. LINE had 167 million users in its four key markets which are Japan, Taiwan, Thailand, and Indonesia, with 51.5% of users from Japan.

LINE Monthly Active Users

Source: LINE Corporation, September 2020

3. LINE has 86 million monthly active users in Japan.

Source: LINE Corporation, September 2020

4. LINE has 21 million monthly active users in Taiwan.

Source: LINE Corporation, September 2020

5. LINE has 47 million monthly active users in Thailand.

Source: LINE Corporation, September 2020

6. LINE has 13 million monthly active users in Indonesia.

Source: LINE Corporation, September 2020

7. There were 3.15 million LINE users in the US.

Source: Statista, September 2019

8. LINE has users across 230 countries.

Source: LINE Corporation, May 2019

9. LINE has a user demographic of 53% females and 47% males in Japan.

LINE has a user demographic of 53% females and 47% males in Japan.

Source: LINE Corporation, January 2021

10. Close to half of the LINE users in Japan are office workers.

Close to half of the LINE users in Japan are office workers.

Source: LINE Corporation, January 2021

11. More than 80% of Japanese users aged between 10s to 50s use LINE.

LINE user demographics - More than 80% of Japanese users aged between 10s to 50s use LINE.

Source: LINE Corporation, January 2021

12. LINE music has 11 million monthly users and more than 32 million downloads.

Source: Musically, July 2019

13. LINE has reached 600 million registered users worldwide.

Source: TheKoreaTimes, February 2015

14. LINE has reached 10 million registered users in Malaysia.

Source: TECHINASIA, September 2014

LINE Statistics

Here are the statistics about LINE.

15. LINE has more than 13.38 million official accounts.

Source: LINE Corporation, September 2020

16. An average of 433 million stickers are sent over LINE every day.

Source: LINE Corporation, April 2019

17. More than 8.55 million sticker sets have been sold globally as of March 2020.

Source: LINE Corporation, March 2020

18. LINE Creators Market reached two million registered creators across 230 countries as of 8th May 2019.

Source: LINE Corporation, May 2019

19. More than 4.9 million LINE sticker sets are available for purchase in May 2019.

Source: LINE Corporation, May 2019

20. There were over three million LINE official accounts in Japan.

Source: LINE Corporation, January 2023

21. Almost 3 million posts are published daily by Thai users in LINE app with 7 billion views.

Almost 3 million posts are published daily by Thai users in LINE app with 7 billion views.

Source: LINE Global Facebook, 9th June 2020

22. There were 21 million stories created per day by Thai users in LINE app with 170 million views.

There were 21 million stories created per day by Thai users in LINE app with 170 million views.

Source: LINE Global Facebook, 9th June 2020

23. LINE app has more than 500 million downloads in Google Play Store.

Source: Google Play Store, January 2023

24. LINE app was downloaded 1.42 million times in Japan in December 2021.

LINE app was downloaded 1.42 million times in Japan in December 2021.

Source: Statista, December 2021

25. In Taiwan, LINE is the most popular communication app in Google Play Store and ranked fourth in Apple Store.

Source: MobileAction, January 2023

26. LINE is the most popular messenger app in Thailand.

Source: MobileAction, January 2023

27. LINE earn more than half of its revenue through advertising.

LINE earn more than half of its revenue through advertising.

Source: LINE Corporation, September 2020

28. LINE Pay has 5.64 million global monthly active users and 459 billion transaction volume in Q3 2020.

LINE Pay has 5.64 million global monthly active users and 459 billion transaction volume in Q3 2020.

Source: LINE Corporation, September 2020

29. LINE Manga reached a transaction volume of 8.2 billion Japanese yen in 3rd quarter of 2020.

Source: LINE Corporation, September 2020

30. LINE Music reached a transaction volume of 3.9 billion Japanese yen in 3rd quarter of 2020.

Source: LINE Corporation, September 2020

31. The sales of LINE stickers recorded a total of 69 billion Japanese Yen from 2014 to 2019.

Source: LINE Corporation, May 2019

32. LINE reached one billion total downloads worldwide on 6th June 2014.

Source: LINE Corporation, 2014

LINE Facts

Here are the facts about LINE.

33. LINE was launched in June 2011.

Source: Wikipedia, January 2023

34. LINE was founded in Japan by NHN Japan, a subsidiary of Naver Corporation.

Source: Wikipedia, January 2023

35. The current owner of LINE is Z Holdings, which is owned by SoftBank and Naver Corporation.

Source: Wikipedia, January 2023

36. The CEO of LINE is Takeshi Idezawa.

Source: Wikipedia, January 2023

37. The LINE headquarter is in Tokyo, Japan.

Source: Wikipedia, January 2023

38. LINE also has other services like LINE Pay, LINE Music, LINE Manga , LINE Taxi, LINE Wow, LINE Today, LINE Shopping, LINE Gift, LINE Doctor, LINE Games, LINE TV, LINE Clova, and more.

Source: LINE Corporation, January 2023

39. LINE supports 17 languages.

Source: LINE Official Blog, 2014.

LINE Usage Stats

40. Here are the usage stats for LINE.

LINE users in Japan spend an average of 8.9 hours per month on the app.

Source: DataReportal, February 2021

41. 69.9% of Japan’s population aged between 16 to 64 use LINE.

Source: DataReportal, January 2021

42. 49% of respondents in Taiwan used LINE to access news, followed by Facebook at 49% and YouTube at 40%.

Source: Statista, February 2022

LINE Revenue Model

LINE generates revenue from a range of services such as advertising, communication, content, and strategic businesses.

LINE earns half of its revenue through advertising businesses.

LINE also offer many other services like the online payment system LINE Pay, the digital comic service LINE Manga, the music streaming service LINE Music, the shopping platform LINE Shopping, the gourmet platform LINE Delima and LINE Pockeo, and many more.

LINE also earn from strategic businesses such as merchandising and licensing characters from its stickers and e-commerce.

LINE Competitors

Here are some of the main competitors of LINE:

  1. Whatsapp
  2. Facebook
  3. Messenger
  4. Instagram
  5. Snapchat
  6. WeChat
  7. Telegram
  8. Twitter
  9. Skype
  10. Viber

LINE FAQ

1. LINE is from which country?

LINE is from Japan.

2. LINE has how many users globally?

LINE has a total of 182 million monthly active users worldwide.

3. What are the key markets of LINE?

LINE has four key markets which are Japan, Taiwan, Thailand, and Indonesia. The total number of users from these key markets is 178 million or 79.46 % of total users.

4. What is the price of the LINE official account subscription plan?

The monthly fee for LINE official account is 50 USD for Light Plan and 150 USD for Standard Plan, Free Plan is available too with up to 1,000 free messages per month.

5. What is the price of the LINE official account ID plan?

The annual fee for LINE official account ID is 12 USD.

Conclusion

These are the latest LINE statistics, users, and facts. We will update the stats about LINE from time to time.

References:

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